Your client's creative is wearing out. I show you what replaces it.

I study the account, pinpoint why performance is slipping, and turn the findings into batches of launch-ready static ads so you can test new creative and show your client.

Get Started →
Recent win for a media-buying agency I worked with: DTC outdoor brand, Google Demand Gen: 2.28x ROAS vs. a 1.86x average and 4.83% CTR vs. 4.62% on their first ad creative batch.

HOW IT WORKS

From a flat-lining account to a fresh test, in four steps

Step 01

Share the live ads.

Send the Meta Ad Library link or Google Ads Transparency Center link for one account.

Step 02

I run the audit.

I look at what’s wearing out and why, what angles are still untested, and what the research says about the audience.

Step 03

You receive creatives and the reasoning.

Static ads, each sized for its placement, with copy and a short video walkthrough of the hypothesis and insight behind every one.

Step 04

Launch and review.

Put them into rotation and see how they perform. After that, get more whenever an account needs them.

PAST WORK

The rationale behind the ads

22% ROAS above average

Market

Level 4 sophistication, so I led with specific mechanisms (a built-in cooler, a reclining headrest) instead of a bigger comfort claim.

Two sub-avatars

  • The cooler-hater, who is done lugging a roto-mold cooler → “Never Stand Up For A Drink Again”
  • The camper with a bad back who misses their sofa → “The Couch of the Wilderness”

Built from VoC

“I miss my couch the most.” “Faceplanting into the sand.”

Rugged consumer goods ad concept one Rugged consumer goods ad concept two

CTR exceeding industry baselines

Market

Level 4/5 sophistication. Buyers have seen the spec sheets and feature lists, and they distrust bold speed or accuracy claims.

Angle

A unique mechanism and a reframed way to evaluate the device, not a bigger claim.

Dual-buyer framework

Every doctor is two buyers in one.

  • The Operator cares about throughput, schedule, and space.
  • The Clinician cares about risk, accuracy, and peer validation.

Why

A tight budget on a small audience means each ad has to speak to both buyers at once.

MedTech ad concept one MedTech ad concept two

Common Questions

FAQ

What’s included in the Starter Audit?

A written audit of one account, five distinct direct-response statics built from it, primary text, and a walkthrough of the strategy.

Do you need access to your ad accounts?

No. A link to the account’s live ads is enough. If you want a deeper audit, you can add view-only access.

How long does it take?

Seven days from when I receive the link.

What happens after the starter?

You can order another set of five whenever an account needs it, or move to a monthly plan if you’d like a steady flow of new work.

How do revisions work?

Each set includes one full round of revisions based on the original brief. Send brand guidelines and any claims rules up front so the first draft lands.

Can you work within strict brand or industry rules?

Yes. Share the brand book and any compliance requirements before I begin. Every asset gets a QA review before it’s delivered.

Do you build for Google as well as Meta?

Yes. For Google I deliver in the right sizes for PMax and Demand Gen, including an animated vertical version for Shorts and Discovery.

Can my team edit the files?

Yes. I can send working files so your designers can create their own variations.

Ecommerce or lead gen?

Both.

Apply Today

Let's Talk About Your Creative Needs

Tell me about your agency and I’ll reply within a day.